Since mid-2008, Energy Inside – a team of designers, engineers, content experts, psychologists, entrepreneurs, and Internet geeks – has been working from a cozy office in Cambridge, Mass. to create something that brings emotional well-being to the mainstream, in a convenient, quick, and enjoyable way. The result is pepfly, which combines the latest research with the best Internet media to help people make emotional shifts.

Pepfly is an attempt to bring emotional well-being into people’s everyday lives. Scientists know that the regular experience of positive emotions can have a powerful effect on people’s well-being, and they’ve developed numerous proven ways to help people change their thought patterns and improve their emotions. But these methods haven’t reached a mass audience. Meanwhile, people everywhere are fighting negative feelings – they’re stressed, worried, angry, or overwhelmed, just to name a few – without the tools to effectively shift away from them.

By the age of 18, as many as 20% of youths will have had a case of clinical depression.

Pepfly uses a psychology recommendation engine to recognize the words you use to describe yourself and make sense of them in psychological terms. It uses a matching algorithm to connect your psychological state to a piece of media that might work for you. It uses a learning system to find patterns in your ratings so that it can deliver more of what works for you and less of what does not.

Pepfly is an app that connects people to emotional experiences using the web. Start by telling pepfly how you feel – your Inner Status. Pepfly takes your status and responds with links to content on the web.

Many of us already search the web to find content that inspires us, gives us a new perspective, makes us laugh, or reminds us that there is beauty in the world. Pepfly is a new way to find what moves us, share our experiences with others, save our favorite content in a central place, and come back to it when we need it most.